Mobile Health In the Market, In the Lab, and In Between

Wednesday, April 10, 2013 (4:00 PM - 7:00 PM)

Program Description:

Last year, the WBBA sponsored program entitled 'Mobilizing Miracles' provided participants with provocative insights into the Mobile Health (mHealth) revolution. Our program’s dynamic panel of presenters received overwhelming accolades and the attendees indicated that they wanted more!

To meet this request, a follow-on program was developed to delve deeper into ongoing cutting-edge research; real-world mHealth commercialization successes, and key issues facing mHealth. In short, you’ll learn about mHealth in the market, in the lab, and the issues in between.

Learning Objectives:
  • Explore the evolution, strategic decisions, and future predictions for successful commercialized solutions for Telehealth and Telecare from FDA-cleared gateways to smart data transmission and population health management tools.
  • Learn about simple, yet innovative, applications of mHealth to measure and improve global health.
  • Examine point-of-care (POC) pathogen testing and how it could change how the healthcare system works in the developing and developed worlds.
  • Dive into the capabilities of mobile devices to help conduct, interpret, and report point-of-care (POC) diagnostics and discuss the opportunities for reducing costs while improving accuracy in resource-constrained settings.
  • Understand how relevance rules in today’s mobile-first multi-screening world and how Big Data segmentation enables highly targeted multi-channel marketing to get actionable insights.

Who Should Attend:
  • Biotech leaders and innovators
  • Medical marketing and product development management
  • Global health research and development leaders
  • Healthcare industry executives

Our Distinguished Panel:

Paper-Based Point-of-Care Diagnostic Technology

Paul Yager, PhD, Program Chair, The Hunter and Dorothy Simpson Endowed Chair; University of Washington Department of Bioengineering

Using Mobile Technology to Enable Customer Centric Data Driven Marketing

Jigish Avalani, MS, Executive Vice President , Global Marketing and Alliances, Appature

Mobile Phones as Point-of-Care Diagnostic Tools

Gaetano Borriello, PhD and Jerre D. Noe Professor, University of Washington Department of Computer Science Engineering

Simple Successes with mHealth:  Verbal Autopsy and Beyond

Abraham Flaxman, PhD
, Assistant Professor of Global Health, Institute for Health Metrics and Evaluation

Origin of a Species:  Evolution of a Small e-Health Company
Bill Reid, MS, FACHE, Vice President of Product Development/Chief Security Officer, Numera


4:00-4:30 pm – Registration and Pre-Function
4:30-7:00 pm – Panel Presentation and Discussion
7:00 pm – Networking Reception

Orin Smith Auditorium at UW Medicine Admin Bldg. in SLU

* Free Parking after 3PM in the UW Medicine Admin Bldg. underground garage


Members: $50 | Future members: $75  | Students and 501c3 Non-Profits: $25


© 2012 Washington Biotechnology & Biomedical Association

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